Leadership Communication

I help leaders to align and inspire their stakeholders. I do this by capturing their ideas and aspirations in English-language writing that makes people feel acknowledged and willing to contribute.

My clients call on me when the stakes are high and the situation is emotionally and intellectually complex.

My writing is simple, engaging and captures the essence. It fuses 20 years of writing experience with a deep understanding of human psychology.

My writing portfolio captures the diversity of my clients and a career spanning two decades:

  • World Economic Forum thought leadership pieces for the CEO of Royal Philips
  • Speech for the Governor of the Dutch Central Bank announcing strategic changes

  • CEO communication during mergers, divestments, strategy/culture change processes

  • Some 300 speeches for the Dutch Ministers of Economic Affairs and Foreign Trade

  • Story strategies, corporate stories, position papers and vision statements

  • Annual reports for KLM, Sanoma, ING Group
  • CSR reports for Heineken, ING Group and Stibbe

  • 130,000 word foreign investment toolkit for the Dutch government

  • Book about the Principles of Business Writing

  • 300 articles for an English-language daily in Kuwait


My writing training programmes combine two decades of experience working with leaders, insights from human psychology and tools from some of the world’s healing traditions.

These programmes are available in one or two-day formats, for small groups of individually. Contact me for more details.


Back in 2006 I wrote a book about the principles of business writing. It explains the foundations of good business writing, discusses what makes a writing strategy effective and suggests ways to manage the writing process. The book is simple but useful and is free to download.


Having delivered several speeches authored by Ilja van Roon in close consultation with me, I have come to admire Ilja for his easy grasp of complex and abstract subject-matter and gift for translating this into plain yet elegant English, interspersed with original and effective metaphors. In short: the man is a goldsmith of words!

Frank Elderson, Executive Director of De Nederlandsche Bank

Ilja is a highly skilled communications professional. He impressed us with his fast and excellent writing skills, his strategic insights and his commitment to delivering results. He understands company processes, is friendly, cooperative and flexible and a very reliable partner to work with. To get the job done, Ilja is able to acquire in-depth knowledge in a short time frame. It was a pleasure doing business with him.

Dailah Nihot, Managing Director of Corporate Communications & Affairs, NN Group
Ilja’s keen insight, dedication, incredible talent and great sense of humor make working with him a great experience that yields excellent results. I warmly recommend him to anyone requiring his talents.
Dennis Hettema, Chief Innovation Officer, Nordnet Bank