Book on the Principles of Business Writing
Good business writing allows you to share knowledge, catalyse change and align people with strategy. And to sell more of your products, services and ideas.
That is why the ability to express yourself in clear, structured and compelling writing is crucial to your success. This online version of my book Capture. Deliver. Excel. shows you how to
- apply the 7 principles of business writing;
- develop and execute an effective writing strategy;
- manage the writing process.
Speaking about the book, Jay Conrad Levinson, the father of Guerrilla Marketing, said that
“what all businesses need the most right now has just been put into words by Ilja van Roon. It should be mandatory reading for anyone in business — beginners and experts alike!”
The book is available as a free downloadable PDF.